Targeting rural farmers, the Public Service Announcements and jingles were interspersed during a regular show which is in the form of interesting conversations with the radio narrator, Laxmi Bhusal, known locally through the character Budhi Amai (old lady). The study also shows that 81 percent of the population rely on the radio for information, while 91 percent use mobile phones.Ī study by Climate Asia shows that 91 percent of the population in nepal rely on mobile phones for informationĪt the start of the project, Siddhartha 98.8 FM, a popular radio station aired five of the jingles in Rupandehi district. This is supported by data from Climate Asia from Nepal, 42 percent of the people are aware of the term climate change, while 40 percent are not aware and 15 percent are aware but don’t know what it means. The lack of clarity about the concept of climate change became apparent during a CCAFS-led training of trainers’ workshop in Kathmandu on climate change, gender and food security, as participants said that they had heard the word ‘climate change’ but had little or no idea what it actually meant. Getting farmers up-to date information on climate change, while also explaining what climate change really is about, is important.
This is a good way to disseminate information, as a pilot study on the information and communication technology needs in Rupendehi district, Western Terai Region in Nepal, where CCAFS has a research site, reveals that more than half the population prefers to get their agriculture and weather related information through the radio.
Public radio international jingle series#
This is being done through a series of one-minute radio jingles and Public Service Announcements, and is part of a larger project between CCAFS and NDRI on Prioritisation of Adaptation Options in Agriculture and ICT based Dissemination of Climate Information. In order to make agriculture viable for farmers and encourage the adoption of climate-resilient agriculture practices, it is important that they first of all have access to information on climate change and its long-term implications on agriculture.ĬCAFS South Asia program is therefore supporting the Nepal Development Research Institute (NDRI), and their work to increase awareness on climate change among farmers in Nepal. This uncertainty has forced several smallholder farmers to abandon agriculture and migrate to urban areas or overseas in search of better livelihood options. In Nepal, droughts, floods and erratic rainfall serve a constant reminder of the vagaries of the weather.
Participatory evaluation of CSA technologies and practices in Climate-Smart Villages (Learning platform).Climate-Smart Technologies and Practices.Food and nutrition security futures under climate change.Ex-ante evaluation and priority setting for climate-smart options.
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